Case Studies / Hindostan Archive / 2026
A faster, higher-converting, citable home for Hindostan Archive.
The first 2.5 months of organic search, generative-engine visibility and conversion work for a heritage Indian menswear label. Every figure is drawn from the client's own analytics.
Four levers moved at once: technical performance, organic search, conversion and AI visibility. Each recommendation states its SEO benefit and its GEO benefit separately.
A premium label built on Indian textile heritage.
Hand block printing, natural dyeing, handloom weaving, interpreted as timeless garments rather than fast fashion. Sold worldwide on Shopify to an audience that values provenance. Growth would hinge on being discoverable, fast, trustworthy and accurately described, across classic search and generative engines alike.
Strong craft, under-read by machines.
Core Web Vitals failing on desktop field data. Slow LCP, sluggish INP.
Index of 14. Near-zero presence for category and technique prompts across five AI platforms.
AI engines disagreed on basic brand facts. No single authoritative source to cite.
Sitting around 0.35 to 0.4 percent, leaving qualified traffic on the table.
Missing meta content, thin structured data, copy machines couldn't parse.
Accuracy before rankings. A craft or provenance claim is only applied when the product's own copy confirms it.
Operating rule, held throughoutFrom a failing scorecard to passing Core Web Vitals.
Session recordings, PageSpeed and CrUX field data pinpointed what real visitors experienced. The fixes were targeted: right-sized images for LCP, deferred scripts for INP, tighter server response for TTFB.
Reading real behaviour, then removing the friction.
Heatmaps, scroll depth and session recordings surfaced dead clicks and rage clicks; an AI-shopper simulation pressure-tested the funnel. Clearer made-to-order storytelling, sharper calls to action, a tighter path to checkout. Simulation findings were validated against live analytics before anything shipped.
Accurate pages that search engines can finally read.
An accuracy-gated metadata pass across the catalogue, collection and product FAQ programmes, and Organisation, Product and FAQ schema in JSON-LD. Keywords like Ajrakh or Kantha applied only where the product's own copy confirms the technique.
Indian handloom & artisan clothing · +120% · 1.32k clicks
Block print & Shibori silk ties · +367%
Kantha & artisan jackets · +90%
Hand block printed & handwoven · +80%
One authoritative entity that AI can cite.
A canonical brand description and Organisation JSON-LD fixed the conflicting facts assistants were repeating. Citable Q&A, plain-language technique definitions and topical authority around Indian textiles gave engines something accurate to retrieve and attribute.
| Metric | Before | After | Change | Source |
|---|---|---|---|---|
| Largest Contentful Paint | 3.1s | 1.7s | −45% | CrUX · desktop |
| Interaction to Next Paint | 204ms | 95ms | −53% | CrUX · desktop |
| Core Web Vitals | Failed | Passed | · | PageSpeed Insights |
| Organic clicks | · | 1.56k | +112% | Search Console |
| Organic impressions | · | 9.63k | +86% | Search Console |
| Store conversion rate | 0.35% | 0.45% | +29% | Shopify |
| Google-search orders | 1 | 16 | 16× | Shopify · Google channel |
| Google-search revenue | ₹24,210 | ₹2,22,190 | ~9× | Shopify · Google channel |
| AI visibility index | 14 | 25 | +79% | GE monitoring |
| Merchant listing impressions | · | 19.41k | +52.7% | Merchant Center |
Google store quality: rated Exceptional · Top Quality Store
"Working with Eeshan and his team at Jami & Corp has been a great experience. Their expertise, consistency and strategic approach have helped improve our brand's online visibility and drive meaningful growth."
Shaoni Ray · Hindostan Archive